How Well are You Putting the Puzzle Together? (Part 2)

Posted by karllebert on November 13, 2017

Learn the Seven Specific Areas that are Essential to Success

In our last post, we addressed the first three areas of the seven specific areas that you need to consider when systematizing your business. Again, the seven areas are:

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

Properly leaning how to deploy these seven specific strategies in your business will begin the process of fine turning your plan to reach your ultimate level of success. This post is going to address the last four areas.

Think of constructing your business model like planting a tree. At first, it’s so small and weak you wonder if it will even make it through the night. But, you keep watering, fertilizing and nurturing it. As your ideas take root, the trunk will grow and each of these strategies will extend out as the branches of your now strong tree. Finding the perfect support staff, employees, vendors/suppliers and other relationships will make your tree flourish with leaves and flowers.

Management Strategy

The way you structure your management team is essential to more than just your business growth. The happiness of your employees and, ultimately, your customers/clients depends on your management strategy. The best strategy is a results-oriented approach and one that doesn’t depend on specific people doing the work but rather the business systems you have installed.

Your management strategy should include performance standards that include goals, rules of behavior, a mission statement and other concrete things that instruct your employees how to act, your management team how to grow your business and your customers/clients what they can expect.

These should all be in perfect alignment with your business goals.

Employee Appreciation Strategy

You need to put together a people strategy that shows your employees how you feel about their job performance and dedication to your business. They also need to understand “why” they are doing specific tasks. This helps them to personally connect to their job which in turn leads to better production and a happier workplace.

There are several strategies you can use to keep it interesting at “the office”:

  • Performance Incentive Program
  • Contests that reward high performance
  • Employee of the Month
  • Performance/Holiday Bonuses

These are just a few of the ideas you can use. One of the best ways to appreciate your employees is by calling a meeting and asking them how they would like to be rewarded. Don’t just quickly put something into place. Spend some time thinking about which strategy would be best for your situation and put it in place. Every so often change things up and employ a different strategy. That way it will stay fresh and keep employees engaged. Once they get used to the reward, it might be time for a whole new approach.

Lastly, you need to develop a culture within your company that speaks to the type of interactions that are encouraged. Things like support, appreciation and respect should be the cornerstone of your culture. Creating a positive environment where employees feel “at home” will have great returns as productivity will improve and loyalty will increase.

Marketing Strategy

Marketing is, of course, essential to the success of any business. Your marketing strategy should have the fundamental goal of growing sales and achieving a sustainable competitive advantage. Strategic marketing concerns itself with improving the organization’s competitive position while taking into consideration the opportunities and challenges in the current competitive environment. But it must also work cohesively with overall plan you have for your business.

A couple of the major pillars of any successful marketing strategy are the demographic and psychographic make-up of your customers. Let’s start with their demographic profile. This provides you with details about who your customers are in terms of age, gender, marital status, race, ethnicity, education and of course income. All of which can help you learn why they buy specific items.

On the other hand, the psychographic makeup of your customers tells more about what your customers are most likely to purchase. This analysis will provide you with information about your customers interests, activities, opinions, values and attitudes.

Without this information, it simply doesn’t matter how successful you are at in systematizing other parts of your business.

Systems Strategy

Business systems can be defined as a methodical procedure or process that is used as a delivery mechanism for providing goods or services to customers. Business systems help deliver desired solutions to customers more effectively .

There are three types of systems in every business:

  • Hard Systems
  • Soft Systems
  • Information Systems

Hard systems refer to an inanimate system or systems that have no “life”. Soft systems are those that could be living. Information systems which are, of course, everything else, including customer data, product information, financial…anything with data and numbers.

Of the three systems, the soft systems are the most important because they include the sales systems of your business.

The most important of all three systems is the soft systems because it includes the sales systems your business uses. In your sales system the two keys to success are: structure and substance. Structure being what you sell and substance being how you sell it.

All three systems are essential to the success of your business and while they all have their own very specific roles, they all must work together to get the job done. This also goes for your entire business development program.


The last several blog posts have addresses how to systematize your business to produce greater results. It seems that now is a good time to reiterate key points of these business development ideas.

First, we addressed the entrepreneurial myth (E-myth) or the assumption that anyone can succeed at business with:

  • Desire
  • Some capital
  • Projected a targeted profit

Then we covered the three key roles that need to be filled to set your business up for success:

  • Technician
  • Manager
  • The Entrepreneur

Next the four different stages of a business maturity or life cycle were discussed:

  • Infancy
  • Adolescence
  • Beyond the Comfort Zone
  • Maturity

Then we tackled three things to consider in starting a new business or buying a franchise that set it up for success:

  • Business Format Franchise
  • The Franchise Prototype
  • Franchise Prototype Standards

We also examined the three main areas to successfully build a solid foundation for your business:

  • Innovation
  • Quantification
  • Orchestration

Again, the seven specific areas essential to successfully systematizing your business are:

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

We can help you work through all of these areas and give your business the jumpstart you desire which will put you ahead of your competition right from the start. Why not take our FREE test drive and work directly with a coach? Plus, you will gain access to a wealth of knowledge, tools and resources.

Kinetic Business Strategies helps overworked business owners systematically transform their business so they can more effectively grow revenue, improve cash flow & profits, increase the business’s value and achieve a better work / life balance.

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